XENO

ADIDAS

Social Media & Digital Campaign

With the goal of creating a small-scale digital and social media campaign for Kids Footlocker featuring the Xeno reflective shoes, I partnered with the adidas Content Creation team to conceptualize the story, art direct the photoshoot, illustrate the graphic elements, and design the deliverables needed.

My contributions

Concept & Art Direction, props & set art direction, strategic shot list development, on-site assistance and direction to photography team, selects, retouching notes, illustration, design of digital and social media graphics, and animations.

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Client: Adidas Trade Marketing Team
Agency: Adidas NAM Brand Design
My Role: Lead Designer and Art Direction
Producers: Claire Cook and Jessica Piele
Photography: Aaron Hewitt
Styling: Pauline Kim
Hair & Makeup: Cecilia Salinas