BREAST CANCER PACK

ADIDAS NAM

Social, Digital and Retail Campaign / Lead Designer & Art Direction

BC_Gif1.gif

For the launch of the FW18 Breats Cancer Pack at Finish Line, we developed a small-scale campaign and we based the Art Direction and deliverables design on the photography provided by the briefer.

Social

Email Blast

Homepage Banners and Gender Landing Pages

6734_ORIG_FINL_SwiftCQ3085_5.jpg
6734_ORIG_FINL_SwiftCQ3085_29.jpg
6734_ORIG_FINL_SwiftCQ3085_17.jpg

In-Grid Promo Cartridge

Navigation Promo Cartridge

Retail

 

My contributions

Art direction for type treatment, composition, and integration of photography. Oversaw a production designer to execute the retail deliverables.

Client: Adidas Running & CTC - Finish Line Account
Agency: Adidas NAM Brand Design
My Role: Lead Designer and Art Direction
Producer: Kayla Anchell
Photography: Provided by briefer

DIGITAL DESIGN, IN-STORE GRAPHICS, SOCIAL, ART DIRECTIONMonserrat GarciaDIGITAL DESIGN, IN-STORE GRAPHICS, SOCIAL, ART DIRECTION