CONTINENTAL 80

ADIDAS

Social Media & Digital Campaign

With the objective of creating a small-scale digital and social media campaign featuring Continental 80 shoes for FootAction, I partnered with the adidas Content Creation team to art direct the photoshoot, define the look and feel of the campaign, and design the deliverables.

My contributions

Props & set art direction, strategic shot list development, on-site assistance and direction to photography team, selects, retouching notes, design of digital and social media graphics, and animations.

---

Client: Adidas Trade Marketing Team
Agency: Adidas NAM Brand Design
My Role: Lead Designer and Art Direction
Producers: Claire Cook and Katie Entler
Photography: Kenneth Cappello