SUPERSTAR
ADIDAS
Social Media & Digital Campaign
With the objective of creating a small scale digital and social media campaign featuring Superstar shoes for FootAction, I partnered with the adidas Content Creation team to art direct the photoshoot, define the look and feel of the campaign, and design the deliverables.
My contributions
Props & set art direction, strategic shot list development, on-site assistance and direction to photography team, selects, retouching notes, design of digital and social media graphics, and animations.
Client: Adidas Trade Marketing Team
Agency: Adidas NAM Brand Design
My Role: Lead Designer and Art Direction
Producers: Claire Cook and Katie Entler
Photography: Kenneth Cappello