RETAIL EXPERIENCE
ADIDAS
Window Displays & Retail / Creative Direction, Art Direction & Design
Below is a compilation of a few retail concept projects I’ve developed for adidas in the last couple of years.
Boost HD
With the objective of bringing excitement to the marketing team and inspiring our account partners with the product to come in future seasons, our team was challenged to conceptualize and develop a retail window display for the adidas consumer center in record time. Using existing photography, we developed the concept, executed the design and oversaw the production and installation.
Client: Adidas Retail Concepts Team
Agency: Adidas NAM Brand Design
My Role: Creative Direction, Art Direction & Design
adidas Originals x Pacsun Evergreen Window Displays
Our team was challenged to design an evergreen display window concept for Originals Apparel for women that could be in stores for a minimum of 12 months.
The approved concept was a giant 3D puzzle built out of plywood in the background partially covering the view. This execution incorporates solid pops of color using the Originals Trefoil to brand the space and draw attention, magnetic image panels that could be updated every season, mannequins featuring full looks of the seasonal collection and a window cling of the trefoil.
Client: Adidas Trade Marketing Team
Agency: Adidas NAM Brand Design
My Role: Creative Direction, Art Direction & Design