BELL + FUNK

Branding / Lead Designer & Art Direction

General Logo Criteria - The mark should was developed with the following considerations in mind:

Content—compatible with the nature and purpose of the organization
Suitability to media—lends itself to all media applications and scaleability
Distinctiveness—stands out from competitors
Contemporaneity—the mark will still be attractive in 10 years
Memorability—the mark creates a strong, lasting impression
Reliability—the mark suggests a sense of reliability and credibility
Utility—the mark is easily used, foolproof, and is not offensive to other cultures
Regionality—the mark reflects the desired regionality or internationality
Color individuality—the mark color is distinct from competitors

The logo represents a company that is:

Traditional, slightly rustic
Artisan
Approachable, relaxed
Classy
Ethical
High-quality
Simple

Logotype structure

Logotype

Brand Typefaces

Parisienne, a casual connecting script inspired by a 1960s advertisement, is used in the Walnut Ridge logo. It has a slight bounce and intentional irregularity to what might otherwise appear to be a more formal script font. Classic, yet free-spirited.

Google web font / Open Font License

Josefin Sans is used in the logo’s strap line. It’s a geometric, elegant, and somewhat vintage sans serif font. Available in ten variants which can be used for paragraph text, heads, and sub-heads.

Google web font / Open Font License

Color Palette

Black is the color of elegance. It creates depth from other colors and stands out against the beige label; black because it accentuates the essential and reveals radiance.

Soft beige is warm, simple, and natural; soft beige because against the sacred union of black and white, it offers a counterpoint, an element of neutrality and elegance. Beige captures light and enhances beauty.

Black and beige together, because one cannot exist without the other. They are absolutely pure and sophisticated. Finally, red wine as a secondary color.

Red because it is the color of life, of passion, of courage, and energy. Red is recommended for accents or when black or beige printing is not an option.

Color values

The primary logo is established in black, but can be used in soft beige against black or dark backgrounds.

Materials and techniques

Stationary

Branding applications

Other graphic elements

Client: Walnut Ridge Vineyard
Agency: Bell + Funk
My Role: Lead Designer and Art Direction
Design approvers: Brianne Beigh & Dave Funk
Account Director: Jennifer Bell

WALNUT RIDGE WINERY