REVOLUTION UV

HEWLETT PACKARD EMEA

Direct Mail Campaign / Art Direction, Illustration & Graphic Design

The HP Revolution UV was a marketing campaign launched in 2011 and aimed at print professionals who already worked with HP, offering them to trade-in their old printers for ones with the new UV printing technology. The project included teasers, brochures, e-mailing, banners in specialized printing websites, and a microsite.

Originally, this campaign was developed for the Spanish and Portuguese markets, but due to its success was subsequently launched all across Europe and the Middle East, translated into German, English, French, Italian, Greek, Hebrew, and Turkish.

My contributions

Art Direction and look & feel from concept, illustration, graphic design, microsite design, and animation direction, print proofs coordination, and substrate selections.

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Client: Hewlett Packard EMEA
Agency: Gyro Madrid
My Role: Art Direction & Lead Designer
Creative Director & Copy: Carolina Comas
Account Manager: Begoña Cuadrado
Account Director: Ana Garcia-Hierro