BOOST PASSPORT
ADIDAS
Event Graphics & Collateral / Art Direction & Graphic Design
During The Running Event 2015 that took place in Austin TX, adidas created an experiential zone giving all visitors a passport to guide our customers on an innovation journey through the adidas booth at The Running Event and learn more about Ultra Boost. There were 4 terminals of innovation to speak about, and this passport allowed them to take notes and get a stamp at each location. There was a blank page at the end to tear-out for an innovative idea that will be used as a raffle entry for a special prize.
My contributions
Concept, art direction, and graphic and layout design.
Client: Adidas Running Bussiness Unit
Agency: Adidas NAM Brand Design
My Role: Art Direction & Lead designer
Producers: Kayla Anchell