SUPERSTAR 50

ADIDAS

Originals Young Creators Campaign Addendum / Photoshoot Art Direction

Following the creative direction for the global Superstar 50 campaign, I partnered with the adidas Content Creation team to art direct a photoshoot to create kids’ assets for the US market.

My contributions

Concept adaptation for kids captures, props & set art direction, casting support, styling direction, strategic shot list development, on-site assistance and direction to photography team, selects and retouching notes.

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Client: Adidas Trade Marketing Team
Agency: Adidas NAM Brand Design
My Role: Photoshoot Art Direction
Producers: Claire Cook and Jessica Piele
Photography: Aaron Hewitt
Styling: Pauline Kim