HOW TO FIT A SPORTS BRA
ADIDAS NAM
SEO Articles and YouTube Video / Lead Designer & Art Direction
Following the vision from the adidas blog content creator, I partnered with the adidas Photo Production and SEO teams to create a series of videos, still photography, graphics, and illustrations to support four articles featured on the adidas blog for the US market and globally and one interview video for the adidas YouTube channel.
CRM - Main Story + Storytelling Stack
CTA Destinations: e-Commerce and Blog articles
My contributions
Concept and art direction of captures, props & set art direction, casting, styling direction, strategic workout and shot list development, on-site assistance and direction to video/photo team, retouching and video editing notes, illustration and graphic design.
Links to live content
Client: Adidas SEO
Agency: Adidas NAM Brand Design
My Role: Lead Designer and Art Direction
Content creation and copy: Carrie Hamm
Producer: Jessica Piele
Photography: Noah Porter