CAMPAIGNS
HP REVOLUTION UV
The HP Revolution UV is a marketing campaign launched in 2011. Aimed at printing professionals that already work with HP offering them to trade-in their old printers for the UV printing technology. The project included teasers, brochures, e-mailling, banners in specialized printing websites and a microsite.
Originally this campaign was though for the Spanish and Portuguese markets, but due to its success was subsequently launched all across Europe and the Middle East, translated to German, English, French, Italian, Greek, Hebrew and Turkish.
BP SOLAR Partner Support Platform /B2B
Idea: We give you the tools so you can reach your goals everyday. That's the concept for the new platform to support BP Solar Partners with training, documentation, and marketing support.
Strategy: To launch the platform different materials were designed. From welcome packs to brochures for sales reps, new services, warranty and financing. At the same time, the PLUShelios incentive program was launched to encourage sales and use of the platform.
Results:
Increase of 20% of running campaigns
Generation of 20 opportunities
80% reactivity of installers in the program
Increase by 30% in the PLUShelios program
Click here to watch Gyro Madrid's video about this campaign.
BRAUN ALWAYS SOFT / b2c
Forget about the days in between. This campaign was designed for the monthly creativity contest "The One" between all Gyro offices around the world.
FELLOWES Ni Rastro del Dato /B2B, B2C
The challenge:
• Increase the sales of shredders in the Spanish market.
• Position Fellowes as the leader brand, committed to the protection of data.
Strategy: A push & pull strategy to stimulate demand of the product by the final customer and in return, increase the purchase and stock by the dealer.
Idea: Integrated campaign "Operación Ni Rastro del Dato" (No Sign of the Data Operation). Collateral materials included flyers and tri-fold brochures in store, direct mailing, emailings, and a microsite.
Result: Creating pipelines and increased sales by 13% during the campaign.
GULLIVER / GUERRILLA MARKETING
For the release of the movie "Gulliver" on DVD and Bluray in Spain we decided to lock Gulliver within a building located in one of the largest and busiest avenues in Madrid.
Yes! we locked him there creating a visual effect with giant tarps that covered the windows of the building, causing high advertising impact on a budget.
This project was done while working for gyro Spain.
MCAFEE SECURITY SOFTWARE / B2B
Free the telecom operator in France sells McAfee security software through its website.
McAfee uses Free's website to generate product sales through a Security site, with security advice and Banners.
Gyro has designed and developed sales materials, hosted and updated Free's safety site.
SANDISK Wake up your phone /B2C
The challenge:
Getting users to relate the performance of smartphones photos and videos not only with their mobile, but with the SanDisk memory card.
Strategy: Reach our target with a character admired by them: DJ Tiësto. Sponsorship and communication.
Idea: Follow Tiësto contest to win trips to Paris, London, Stockholm and Ibiza to attend Tiësto's concerts. Throwingthe first promotional campaign with a microsite to register supported by Spotify, Facebook.
Result: 2,192 Fans on Facebook+ 2,473 participants
TRIUMPH Triunfan las curvas
Fashion does not have to discriminate, does not have to standardize. If you communicate with responsibility women can enjoy their bodies and have fun with fashion, instead of suffering a cause of it.
Case: Campaign launch of the collection Shape Sensation.
Ignition Point: Real women have curves. Celebrate them!
Solution: We created a campaign that we call "Triunfan las Curvas" (The Triumph of the Curves). A comprehensive campaign to reach the real women out there, with the intention to make them realize how beautiful their curves are and how triumph can help enhance your figure and forget about your body complexes.
The campaign includes advertising and advertorials in prestigious fashion magazines distribuited in Spain, brochures and brand presence in department stores, a showcase in "El Corte Ingles" on Avenida La Castellana in Madrid, a microsite, banners in enfemenino.com, facebook page and twitter account, fashion show for the presentation of the collection, a collection of videos with tips and advices by the well known Vicky Martin Berrocal, which it has become the image of Triumph in Spain.
Results:
35% Increase in "El Corte Inglés" (Spain's largest and most important department stores chain.
Triumph was the leader brand in sales in Spain during the month of April.
More than 16,000 visits to your microsite in 2 months, and thousands of fans and followers on Twitter and Facebook.
Triumph at "El Corte Inglés":
Campaign's microsite:
Magazine ads and advertorials:
Communications and media:
CLICK SEGUROS / b2c
People say "You don't know what you have until is gone." Truth is, you knew what you had, you just never thought you'd lose it... This campaign was designed for the monthly creativity contest "The One" between Gyro offices around the world.
