Hello!
As a creative and Product Lead Designer with extensive experience and passion for solving problems, I define, articulate, and scale a visual language and brand experience in products that help establish trust, drive preference, generate affinity among users, and turn audiences into loyal customers.
I have over a decade of experience in brand experience, advertising, product design, retail concepts, editorial design, and photoshoot art direction. I thrive in a professional environment that values well-crafted, user-centered design, collaborates toward the evolution of a best-in-class product and experience, and sets inspiring goals for innovation. I have a demonstrated history of results, designing and leading other designers from discovery to delivery of competitive consumer-facing experiences enjoyed by millions of customers.