ART DIRECTION & GRAPHIC DESIGN

Hello!

As a creative and Product Lead Designer with extensive experience and passion for solving problems, I define, articulate, and scale a visual language and brand experience in products that help establish trust, drive preference, generate affinity among users, and turn audiences into loyal customers.

I have over a decade of experience in brand experience, advertising, product design, retail concepts, editorial design, and photoshoot art direction. I thrive in a professional environment that values well-crafted, user-centered design, collaborates toward the evolution of a best-in-class product and experience, and sets inspiring goals for innovation. I have a demonstrated history of results, designing and leading other designers from discovery to delivery of competitive consumer-facing experiences enjoyed by millions of customers.

matteo-vella-mJif93InGaU-unsplash_.png

EXPERIENCE & EDUCATION

 

now

Driveway — Lead Product Designer - Customer Engagement - Web/Learn journey

previously

adidas — Assistant Design Manager at North America Brand Design
adidas
— Design Team Lead at North America Brand Design
adidas — Brand Designer at North America Brand Design
PPW — Event Experience Designer for the NFL Super Bowl
Freelance — Art Direction & Design
National Forestry Commission of Mexico — Head of Design Department
Gyro Madrid — Art Director
VOGUE Magazine Spain — Art Department Intern

education

Master's in Communication, Marketing and Advertising Management
Istituto Europeo di Design — Madrid, Spain 2009
*Best Master Thesis Award by Rolex Spain and IED

Intermediate Web Design, Advanced Publication using InDesign, Children's Books Illustration, Realism Painting
School of the Museum of Fine Arts — Boston, MA 2006-2007

Bachelor's Degree in Graphic Design
Universidad Autónoma de Guadalajara — Guadalajara, Mexico 2004

process

  • Product design strategy & vision

  • UX Design cycle, discovery to delivery

  • Conducting ideation team workshops

  • UX Design roadmaps aligning with product

  • Design initiative scoping for value & impact

  • Design grooming & progress tracking

  • Style guides & toolkit libraries

  • Competitive audits & opportunity analysis

  • Proof-of-concept prototyping

  • Weekly reviews & demos for feedback

  • Mobile-first approach

I bring

Bold design skills
Creative thinking
Trend awareness
Collaborative spirit
A growth mindset
Studio culture

Specialties

Brand integration
Visual concepts and direction
Omnichannel experiences
Redesign and evolution of legacy systems

Tools

Figma
XD
Illustrator
Photoshop
InDesign
Bridge
PowerPoint
Keynote
Inspect/Developer Tools
Google Analytics
Jira
Favro

 

PROFESSIONAL RECOMMENDATIONS

 

Russell Borne - Manager, adidas North America Brand Design Studio

Monse is a driven person who acts with integrity and passion in all she puts her hands to. When I want extraordinary results, I am completely confident in collaborating with her on anything from, process improvement, creative conceptualization, training, and documentation. I saw Monse take on big challenges with grace and confidence.

During a restructuring in 2019, we moved Monse to directly lead a team of 7 designers to deliver a more positive, creative, and collaborative team culture that succeeded with amazing results. Monse was given a stretch assignment with CTC wholesale.com to completely overhauled the brand store page and overall visual representation of adidas on Amazon. The new experience has resulted in huge increases in sales, and brand awareness, and has become a new standard for how brand store pages should be approached.

I have complete confidence in Monse being a wonderful candidate for design leadership roles and believe that any team, could not be more setup for success than acquiring the combination of Monse’s skills, thoughtfulness, deep understanding of brands, and inner workings of this complex matrix org than Monserrat Garcia.


Jack Oh - Director, adidas Brand Communications

Monse across the board is someone everyone truly enjoys and finds value working with on every front. She conveys such a strong sense of collaboration, desire to deliver great design work, and a sense of caring. The overarching feedback from everyone she’s worked with validates and provides multiple examples of this sentiment.


Ana García-Hierro - General Director, Gyro Madrid

Monserrat demonstrated capabilities of self-improvement and learning. Monserrat always worked in a team and interpreted the needs of our clients and their brands with great accuracy and effectiveness. Her knowledge of the online world has exceeded her specialty, the offline. She has educated herself about the latest applications and novelties demanded by her job and has been able to apply them in her work.

Over the course of my relationship with Monserrat, I’ve taken note of the tenacity and commitment she shows in her work. Even if difficulties or stressful situations arise, Monserrat never gets flustered or gives up. She has worked not only with the team in Madrid, but also with Gyro International on different projects and accounts. Furthermore, Monserrat stands out for acting on her own initiative when the situation requires it.

I unhesitatingly recommend Monserrat for any position that fits her abilities.